Opus Group

Opus Group is a Newark, Delaware-based advertising company founded in 2020 by Theo Prada. It has a five-person staff and works with plumbers, HVAC companies, roofing contractors, electrical contractors and other home-service businesses. The company’s focus is Google Ads and Local Services Ads for contractors looking to reach people who are searching for home services.

Opus Group builds and manages high-intent search campaigns and landing pages. The campaign work is designed to connect search demand to a relevant page and to turn clicks into booked jobs. Combining these services keeps the advertising and landing page focused on the same objective: help a contractor make it straightforward for a prospective customer to take the next step and book a job. The team’s scope includes paid search campaigns, Google Ads, Local Services Ads and landing pages that support those campaigns.

Clients own their Google Ads accounts, websites and tracking numbers. That arrangement leaves those accounts and business assets with the client, rather than placing them in the agency’s ownership. This is a core part of how Opus Group works with each home-service business.

The company reports over $1 million won for clients every month, a 27x return on ad spend, and $63 as its average cost per lead. Those are Opus Group’s stated figures for its client work. For businesses considering search advertising, these measures describe the outcomes the company highlights: value won for clients, return on ad spend and average lead cost. Each campaign is approached in terms of the relevant services contractors want to book.

From Newark, Delaware, Opus Group works with contractors in plumbing, heating and air conditioning, roofing, electrical and related home services. Founded by Theo Prada in 2020 and staffed by five people, Opus Group centers its work on Google Ads, Local Services Ads and the landing pages that support these campaigns. The company’s role is to help home-service businesses turn high-intent searches into booked jobs while clients keep ownership of their accounts, websites and tracking numbers.